Optimized Solutions
For local advertising partners
Local Media Companies
Local Advertising Agencies
Local Advertisers
INTRODUCING
zypmedia target canvassing
All politics is local. Target Canvassing is a new offering that integrates ZypMedia’s proprietary local programmatic media buying platform with best-in-class political data sets to power your marketing effort for issues and candidates.
ZypCode
ZypCode is our proprietary technology platform which leads to low latency, very high throughput, and large-scale rapid data processing, which enable us to:
Process in excess of 400,000 bid requests per second
Identify more available advertising impressions in each local market
Rapidly filter each available impression using up to 1,588 data points
Seamlessly integrate the widest array of 3rd party and 1st party data sources
Maintain low infrastructure costs and maximize efficiency of media spend
Manage and optimize campaigns of all sizes across multiple devices
Provide full transparency and national brand level reporting
ZypLink
ZypLink connects local media companies, advertising agencies and advertisers with the widest array of premium video and display impressions across desktop, mobile and connected TVs. ZypLink applies advanced geographic, demographic, contextual, behavioral and other targeting utilizing the best 3rd party data sources, proprietary 1st party data collected and segmented by ZypMedia, and 1st data supplied by advertisers (when available).
Access to more than 800 billion display impressions per month across desktop, mobile phones and tablets
Access to more than 200 billion video impressions per month across desktop, mobile phones, tablets and connected TVs
Video impressions are 100% in-stream and non-skippable
Geographic, demographic, contextual, behavioral, keyword, IP, GRP, device and daypart targeting
Ability to target more than 10,000 segmented audiences
ZypCare
ZypCare is not a marketing buzzword or gimmick – it is our mission. We understand that you have limited marketing resources, and we appreciate the importance of each dollar spent. We also know that your time is valuable so we make the media buying process transparent and easy. We provide:
Detailed media plans including target site lists
Ability to white list / black list sites, apps and publishers
Dual track approach to campaign optimization using proprietary algorithms and local market experts
Weekly reporting with key metrics that are easy to digest
Business intelligence to better understand your customers, media spend, and brand
Additional insights and consultation available upon request
OUR MISSION
Providing local advertisers, agencies, and sales executives with cutting edge media-buying capabilities to grow your business and stay current in a rapidly changing media environment.
ABOUT US
OUR BELIEF
At ZypMedia we believe that local advertisers should have access to the same media-buying capabilities as big national and global brands. So we have built for you a state-of-the-art programmatic media-buying platform that is specially designed to optimize performance and delivery for your local campaigns. With access to the same digital video and display inventory, the same Big Data sources, the same advanced targeting capabilities, and the same reporting and business analytics as the big brand advertisers.
We also believe that your time and money are extremely valuable, so we made the process of buying media placement through our platform incredibly easy, and we relentlessly
strive to drive down the cost of media placement while ensuring that your ads are being seen and seen only by those people who are most likely to be your customers.
Programmatic represents a revolution in media buying, one that is more democratic through its open access to inventory, more efficient through the use of Big Data, and more transparent through the use of digital reporting. You, the local advertiser, deserve to the be a part of this revolution and we, ZypMedia, are committed to helping you participate!
Sincerely,
Our Team
Our Board
Our Advisors
Let us simplify programmatic media buying for you.
CONTACT US
LET'S GET STARTED.
ZypMedia was built from the ground up to offer LOCAL advertisers the same state-of-the-art media-buying capabilities as big national and global brands. Please contact us to see how we can efficiently and effectively connect you with your customers and prospects.
zypmedia is having an impact in business!
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