The ZypMedia Advantage
The premier programmatic platform for local advertising
Premium digital inventory with extensive local reach across all devices
State-of-the-art targeting using Big Data
We apply advanced geographic, demographic, contextual and behavioral targeting using the best 3rd party data sources, our proprietary 1st party data, and your client’s 1st party data (when available).
Dual-track approach to campaign optimization
Superior service and reporting
NEW SPECIALIZED TOOL
All politics is local. Target Canvassing is a new offering that integrates ZypMedia’s proprietary local programmatic media buying platform with best-in-class political data sets to power your marketing effort for issues and candidates.
OPTIMIZED TOOL #1
Better service your clients with full funnel digital marketing solutions using Big Data Targeting and Retargeting to drive website and in-store traffic and increase sales.
OPTIMIZED TOOL #2
Empower your clients to efficiently and effectively increase brand awareness through highly targeted advertising across multiple screens – desktop, mobile and connected TV.
OPTIMIZED TOOL #3
Standardize media buying with a single currency across TV and online.
OPTIMIZED TOOL #4
Use look-alike modeling to identify new customers for your clients and increase sales.
OPTIMIZED TOOL #5
Utilize our state-of-the-art programmatic media-buying platform to create a fully-managed, white-label trading desk that is optimized for performance and delivery of local advertising campaigns.